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Looking to add some “franchise players” to its management ranks, Barkley Evergreen & Partners has hired account veteran Ginny Shiverdecker as its chief strategic officer.
“We’re looking for a man-agement team that comes from a diverse background,” said Scott Aylward, the Kansas City, Mo., agency’s CEO. “We want to have franchise players leading all disciplines.”
Shiverdecker comes to BK&E from Campbell Mithun in Minneapolis, where she was an executive vice president in account management. She will take over day-to-day management along with president and creative director Brian Brooker, who joined the agency in 2000 from GSD&M.
At Campbell Mithun, Shiver-decker managed the $100 million Kmart account before it went to TBWA\Chiat\Day in September 2000.
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