Ben Israel, TE&A See Eye to Eye

Thompson, Earnhart & Associates of Fayetteville, Ark., has landed the marketing duties for Ben Israel Optical without a review.
Ben Israel operates 10 Sears Optical Centers in Alabama, Arkansas and Missouri. The account was previously handled by Stone & Ward in Little Rock, Ark.
The business was estimated at under $2 million by TE&A. Agency president Mike Thompson said his shop pursued the account aggressively because of its eagerness to move into the retail optical category.
Client representatives could not be reached at press time to discuss the agency search.
TE&A has been asked to develop a multimedia campaign that will include television, radio and print advertising, along with direct mail and promotional materials.
The retail optical category has become increasingly competitive of late.