The Beldings Scandal

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.




GZ’s Call for Entries Is an Elaborate Hoax
LOS ANGELES–Ground Zero, the creative shop that walked away with the mother lode of trophies at last year’s Belding Awards, is under investigation for having plagiarized the work.
Or so the Ad Club of Los Angeles, and the pranksters at Ground Zero, would like you to think.
A letter from ACLA co-presidents Jerry McGee and Brian Morris detailing the investigation of the mock scandal was sent out earlier this month, kicking off an elaborate call for entries campaign for this year’s show.





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in