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NEW YORK Dynamic Logic said an analysis of Internet ad campaigns for consumer package goods found beauty products received the most lift in key branding metrics.
The New York-based ad researcher said the beauty category showed the highest lift in brand favorability and purchase intent. Other categories measured were health, consumables, personal care items and household goods.
Dynamic Logic compared the lift in brand favorability and purchase intent, against its MarketNorms database of 1,700 previously run online ad campaigns, for 351 CPG campaigns run in the last six months of 2004.
While
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