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Bcom3 Shareholders OK Publicis Acquisition

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CHICAGO -- Bcom3 shareholders overwhelmingly approved Publicis Groupe's $3 billion acquisition of the Chicago-based advertising holding company, an agency representative said.

More than 95 percent of the shareholders who participated voted in favor of the deal, according to Bcom3 officials, clearing the way for a closing sometime next week.

More than 90 percent of the company's 660 shareholders participated in the vote, the agency said.

Bcom3 adds the Leo Burnett and D'Arcy Masius Benton & Bowles global networks to Publicis, which also owns Saatchi & Saatchi and Fallon. Publicis also picks up Starcom MediaVest Group.

As part of the deal, Dentsu, which had a stake in Bcom3, will own 15 percent of Publicis.