Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHICAGO Cheese producer and marketer BC-USA has tapped Marc USA as lead agency on its Alouette brand of spreadable cheese after a review.
“Increasing brand awareness is a major goal for Alouette, and we feel that MARC USA’s solid brand ideas and integrated mix of traditional and nontraditional media strategies will take the brand to the next level,” said Christine Wiker, director of marketing for the New Holland, Pa., company, in a statement.
The independent Pittsburgh agency is already at work on a multimedia campaign for the brand, expected to break in 2006.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in