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ATLANTA BB&T said it is talking to several undisclosed agencies as it searches for a new shop to handle its advertising account.
The incumbent, Interpublic Group’s Howard, Merrell & Partners in Raleigh, N.C., said it would not defend the account. The shop has worked for the Winston-Salem, N.C., bank since 1995.
“BB&T’s decision to put forth an agency review provided us an opportunity to reflect on our current portfolio,” said Jim Cobb, the agency’s chief operating officer.
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