Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Bartle Bogle Hegarty has opened an office in Shanghai, China. The agency began the arduous process of obtaining government approval to do so in late 2005.
Around the same time, BBH hired former Wieden + Kennedy Toyko managing director Arto Hampartsoumian to lead its Chinese operations as CEO.
Shanghai becomes BBH’s sixth office worldwide.
BBH China launches with a staff of 18 and four clients: Bose, Diageo, Mentos and the World Gold Council. Some of those clients are shared with other agency offices, including London and New York.
“With
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in