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NEW YORK Croquet, Ivy League pedigrees, yacht rides and Topsiders are not exactly fixtures of the average rap video. But a two-minute-plus viral effort advertising Smirnoff’s Raw Tea malt beverage fuses hip-hop sensibilities with notions of “prep power.”
Since its debut on YouTube a week ago, “Tea Partay” has become a viral hit, drawing more than 350,000 views and overwhelmingly positive feedback. It ranked seventh for the week in terms of total viewings and garnered the 12th-most viewer comments.
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