BBDO WINS $50 MIL. GLOBAL BRAUN BIZ | Adweek
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BBDO WINS $50 MIL. GLOBAL BRAUN BIZ

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Braun has awarded global creative chores to Omnicom's BBDO network, the agency confirmed. Estimated billings are $50 million. Sources said the client had been preparing to hear pitches from the incumbent, IPG's Lowe; WPP's Ogilvy & Mather; and AMV BBDO, all London roster shops, but awarded the account to BBDO instead. A Lowe rep said the agency withdrew from contention last week. The BBDO network already handles an estimated $500-600 million in billings from Braun parent Gillette.