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NEW YORK Pizza Hut will launch a national marketing campaign to support its new Full House XL Pizza, which the company said is 30 percent bigger by size than its traditional large pizza.
The effort, which will break this week, includes TV, radio, Internet, direct mail and point-of-purchase executions. Creative will star athletes such as Randy Johnson of the Arizona Diamondbacks and Deion Sanders of the Baltimore Ravens.
Omnicom Group-owned BBDO in New York is the Dallas-based company’s lead agency.
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