Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK BBDO’s latest spot for General Electric’s corporate image campaign travels back in time more than 500 years and imagines what would have happened if Christopher Columbus were short of funds.
Joe Pytka of Pytka directed the commercial, which has 60- and 30-second versions and broke Tuesday. In the ad, Columbus is shown charming the Queen of Spain in order to finance his voyage to the New World. She acquiesces, but gives him only three small ships.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in