BBDO Hires Shevack

Brett Shevack, who became president of the Wolf Group network in 1999 after his agency, Partners & Shevack, was acquired by the shop, has joined BBDO as vice chairman, brand initiatives, a new post.

Shevack, 52, will help clients identify growth areas that go beyond traditional advertising, said BBDO New York president and CEO Bill Katz, to whom Shevack reports. He will provide ideas for new-product development, distribution channels and sponsorships.

“This is about giving clients what they need but not necessarily what they would expect,” Katz said.

Shevack will initially concentrate on packaged-goods accounts, such as Bayer aspirin and the Alka-Seltzer and Phillips’ Milk of Magnesia brands.