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ATLANTA Bayer Advanced has launched a national campaign for its PowerForce brand. Two new spots from BBDO Atlanta, which began airing this month, promote the lawn and garden product manufacturer’s weed and insect killers.
The commercials, playing on HGTV, the History Channel, the Weather Channel, ESPN, ESPN2 and Fox News, follow television and print ads produced earlier this year for Bayer’s fertilizer products. According to the Omnicom shop, the new effort shows the ease of use and effectiveness of Bayer’s products while raising consumer awareness and increasing market share.
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