Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
SAN FRANCISCO The first eBay campaign from the client’s new agency, Omnicom Group’s BBDO, has made its debut with teaser spots tagged “It’s everything you ever wanted,” according to sources.
Ads with that tag began running this week, but the client will not be identified as the online auction house until tomorrow, sources said.
The Web site www.whatis-it.com is showing spots made for Japan, Mexico, the United Kingdom and the United States, with people on chat programs or game shows discussing the letters “I and t” fashioned in the font and colors of eBay’s logo.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in