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NEW YORK “It’s time for something new on eBay.” That is the message of a quirky TV campaign for the online marketplace’s new eBay Express service, which draws from fixed-price listings on eBay.com and eBay Stores.
The effort, from BBDO in New York, broke this week in prime time and consists of 25 15-second spots designed to air consecutively in single commercial pods or scattered during specific programming.
The commercials feature a spokesperson who has unique experiences while touting the service.
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