DALLAS Pizza Hut this week breaks new work from BBDO promoting a style of pizza called More4All, the client said.
A TV spot for the new product called "Sorting" shows Pizza Hut employees dividing a neighborhood according to the families' preferences in toppings.
The More4All, made up of four different sections that comprise an extra large pizza, is presented as the solution to the problem of varying preferences in a group.
Janet Lyons, vice president and executive creative director at BBDO in New York, led the team that created the spot, with associate creative directors Tony LaMonte and Mike Towell as art director and copywriter, respectively, along with copywriter Alec Brownstein.
Dallas-based Pizza Hut, a division of Yum Brands, ranks as the largest pizza chain in the U.S. with 6,600 outlets, the client said.