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BBDO emphasizes the portability of Guinness Draught’s bottles in a new print campaign that breaks in October magazines.
One ad shows a shower with a bottle opener fastened be tween the shower knobs. In another ad, an opener is fastened to an office-cubicle divider. The themeline is, “Now enjoy Guinness anywhere.”
The lighting in the latter ad conveys an after-office-hours scene so it does not appear that Guinness encourages drinking on the job, said Kevin Kells, brand director for Stamford, Conn.-based
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