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ATLANTA BaylessCronin will re-enter the healthcare field with work for Cypress Care, the agency said.
The Atlanta Omnicom shop, a unit of Merkley Newman Harty & Partners of New York, said it would also handle a strategic assignment from CompuCredit, here.
According to Michael Palma, director of business development at BaylessCronin, the first work for startup Cypress Care involves creating identity and sales collateral.
The 2-year-old company tracks the lowest prescription drug prices via its database, then acts as a provider for government and private businesses in the workmen’s compensation niche.
Billings
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