Baxter Regional Medical Center has chosen Mangan Holcomb Rainwater Culpepper to handle its advertising account, following a review.
The business was previously held by Sells/Clark of Little Rock, Ark. Billings were not disclosed.
Initial assignments for MHRC, also of Little Rock, will include re-designing the hospital's Web site and creating new print and radio advertisements.
"[BRMC chief executive officer] Steve Erixon was very impressed after seeing the work we've been doing for other healthcare organizations across the state," said agency senior vice president and creative director Chip Culpepper.
BRMC of Mountain Home, Ark., operates a 191-bed facility with 100 physicians on staff.