Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
An upcoming campaign for General Motors’ OnStar unit continues use of the DC Comics’ Batman image to promote the system’s updated technology.
The campaign, from Campbell-Ewald Advertising in Warren, Mich., includes an online promotion for the OnStar personal calling and virtual advisor services.
TV spots will break next week.
OnStar’s personal calling service uses voice recognition technology and allows drivers to make and receive hands-free, voice-activated calls from their vehicles without an additional cellular contract.
The virtual advisor combines wireless technology with voice recognition and text-to-speech technology to deliver access to the Internet without clicking or using a keyboard.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in