Bates USA Uses Humor to Promote Wendy's Pitas in New TV Campaign

By Hank Kim





NEW YORK–As Bates USA looks ahead to life without Cordiant, the agency is breaking a new national TV campaign for one of its most important clients–Wendy’s International.





Last week, Bates USA here broke TV work to launch Wendy’s Fresh Stuffed Pitas, a new product.





‘Fresh Stuffed Pitas are for consumers who are looking for a great tasting alternative to traditional sandwiches and salads, and those whose mobile lifestyles require more portable, convenient meals,’ said Charlie Rath, the Dublin, Ohio-based Wendy’s International executive vice president, corporate marketing.





The three spots feature Wendy’s founder Dave Thomas.