Bates Shuffles Creative Duties On Hyundai

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LOS ANGELES-Bates USA has reorganized the creative oversight of its estimated $90 million Hyundai Motor America account.
Bates USA creative director Michael Robertson has been overseeing creative out of the agency’s New York headquarters since last month’s departure of Richard Butt, who had been creative director at the Irvine, Calif., office. Terms of Butt’s departure were unclear. Director of client services Tony Taylor also exited the Southern California office last month.
Neither Butt nor Taylor could be reached.




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