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NEW YORK — David Hearn’s first job at an advertising agency comes with an impressive title and a daunting task. The mission for the new CEO and chairman of Bates Worldwide is to “build the profile of Bates North America and win global business,” according to his boss, Michael Bungey, CEO of Bates parent Cordiant Communications Group.
Armed with a resume full of packaged-goods experience on the client side, the 46-year-old former CEO of Australian-owned food manufacturer Goodman Fielder was appointed last week to the post that Bungey had held in addition to his current title at the London-based holding company.
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