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Upton Hire the Latest Step in a Reworking of Account Team
LOS ANGELES–Responding to changes at flagship client Hyundai, Bates USA West is going full speed ahead on revamping its staffing on the account.
The Irvine, Calif., shop last week hired car agency veteran John Upton to serve as executive vice president/group account director on the estimated $150 million Hyundai Motor America business.
Upton, 49, was previously senior vice president at RPalpha, a unit of Rubin Postaer and Associates, Santa Monica, Calif.,
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