Baskin Seeks Shop for In-Store Assist

BOSTON Allied Domecq’s Baskin-Robbins said it is talking to agencies about handling marketing and collateral projects.

“We’re talking to a few agencies about in-store merchandising,” said Maria Feicht, a representative of Baskin-Robbins in Randolph, Mass. She noted that this is not a search for a new shop to handle traditional advertising chores: “[Baskin-Robbins] is just adding someone else as part of the repertoire.”

There is no timeline for an agency selection, Feicht said. She declined to disclose contenders.