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LOS ANGELES WPP Group’s Soho Square has won creative chores on Barclays Global Investors’ direct marketing account following a review, the client has confirmed.
The San Francisco-based financial services company had previously worked with two local incumbents, Adams Hussey & Associates and Havas’ Euro RSCG, according to client official David Feltman. Euro RSCG retains Barclays’ Web business, he said.
“We’re happy with Soho as our choice,” said Feltman of the crosstown shop. “It’s a great agency and will help us build the direct business.”
He
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