Barclays Contest Is Down to 2

SAN FRANCISCO-Barclays Global Investors, a division of London-based Barclays Bank, is conducting a review for its estimated $20-30 million ad account.
The client has already narrowed a list of contenders to two finalists: Saatchi & Saatchi, San Francisco, and McCann-Erickson’s New York and San Francisco offices, said sources. Executives at those agencies declined comment.
“We are in the process of a search,” said a representative for BGI, San Francisco, who declined further comment.
The review started in March, when sources said BGI-which claims to be the world’s largest institutional investment manager-started calling West Coast shops.
The assignment up for grabs involves the launch of a national ad campaign to promote electronically traded index funds that will be offered later this year through BGI.
Duties include advertising, direct marketing and interactive work, said sources.