Bally, Starcom Near Media Deal | Adweek Bally, Starcom Near Media Deal | Adweek
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Bally, Starcom Near Media Deal

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Bally Total Fitness last week was in final talks to award its media buying and planning account to Publicis' Starcom after a review that included Aegis' Carat, said sources. Both finalists pitched from their Chicago offices. The client, also in Chicago, spent $80 million on ads last year, per Nielsen Monitor-Plus. The agencies declined comment; Bally did not return calls.