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Bally Total Fitness is looking for an agency to handle creative projects for its $35-40 million account, an executive with the company confirmed.
The Chicago-based chain of health clubs expects to talk to about a dozen shops before making a selection, said Kelly Hundt, assistant vice president of advertising and field marketing for Bally. Bally’s heaviest advertising generally occurs just after the New Year, when consumers sodden from holiday indulgence are deemed most receptive to a get-in-shape message.
Bally faxed a one-page letter to several agencies in September, and responses were due back Sept.
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