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Agency Will Help Launch E-Business Unit
BOSTON–Baker & Taylor has named Greco Ethridge Group to help it launch its first major e-business initiative.
The agency, with offices in Boston and New York, was chosen after a review of undisclosed contenders.
Working for Baker & Taylor subsidiary Informata.com, Greco Ethridge will initially promote TheLibraryPlace.com, an Internet portal for information and services of interest to library professionals.
The site, which went live last week, provides news, career postings and new-product information.
Greco Ethridge has devised print and direct mail executions touting the portal as “The librarian’s home on the Internet.”
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