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The Bahamas and Barbados are preparing new campaigns to lure affluent Americans.
The former will focus on its people and culture in ads, though a decision has still not been made between review finalists Martin/Williams and Mullen.
Barbados recently chose ISM, Boston, as its ad agency.
The Bahamas spends $10-15 million annually on ads, about $3-5 million more than Barbados.
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