Rob Bagot, a group creative director at GMO/Hill, Holliday, has been promoted to evp and creative director at the shop.
Brian O'Neill remains vice chairman and chief creative officer, but Bagot will now supervise the daily creative work on all accounts at the San Francisco agency.
"With his ability to inspire and motivate the people he works with, Rob is a natural to lead the creative team," O'Neill said in announcing the Bagot promotion. "I speak for the entire agency when I say we're very excited to have him in this role.
"Rob's also a very funny guy. So if this doesn't work out, perhaps they'll find room for him at Comedy Central," O'Neill joked.
Bagot, 36, joined the former Goldberg Moser O'Neill in 1998 as group creative director. At GMO, he has worked on such accounts as Sybase, Quantum and Coca-Cola's Citra soft-drink brand.
"Since I've been here, I think the creative product has gotten better, and I want to keep things going in the same direction," Bagot said. "This is something I've been working on for two years—contributing to the creative product and client relationships. We've built a creative department, and I feel like the department is starting to reflect my style."
From 1995 to 1998, Bagot worked at Big Bang Idea Engineering, the shop he founded with Wade Konia kowsky. Bagot ran the Seattle office of the Del Mar, Calif.-based agency, handling such accounts as Brooks Sport, Cucina!Cucina! and Sierra Online, a PC video-game developer.
For three years before that, Bagot worked as creative director for Seattle's Livingston & Co. on Alaska Airlines, FX television, the Seattle Supersonics and other accounts.
He got started in advertising in 1988 as a copywriter at Goodby, Berlin & Silverstein (now Goodby, Silverstein & Partners) in San Francisco. At Goodby, he worked on accounts including Finlandia Vodka and Royal Viking Cruise Line.
GMO/Hill, Holliday is the West Coast office of Boston-based Hill, Holliday, Connors, Cosmopulos. The agency network works for such clients as Cisco Systems, Fidelity Investments, Beringer Wine Estates, John Hancock Financial, Sybase and Priceline.com.
Bagot's promotion marks a final important change for the agency, which has grown more visible on the West Coast in the past year. The shop moved into new offices last year around the time the merger with Hill, Holliday was announced.