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CHICAGO Anheuser-Busch will allot one of its 10 Super Bowl spots to beerdom.
“Here’s to Beer,” via DDB Chicago, will join A-B’s lineup of creative for Bud, Bud Light and Michelob Ultra Amber. The 30-second spot shows people from various countries hoisting a tall one, offering a toast in their native languages and then directs viewers to check out herestobeer.com.
The Web site goes live on Super Bowl Sunday and will feature a brew-house primer about different styles of beer; a timeline of beer history; a bistro section with food and beer cocktail recipes; a section for downloading beer-centric news and programming; and a listing of beer festivals and related events.
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