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Fallon, Publicis Among Agencies Eying Plum Creative Assignment
BOSTON – Pile and Co. here will spend the remainder of the month determining the initial playing field in the review for the creative portion of Avis Rent A Car System’s ad account.
The Garden City, N.Y.-based company, looking to reverse a decline in market share that has seen it slip from second to fifth in the car rental category in the past decade, has split with Bates USA after 14 years.
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