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LOS ANGELES AutoZone is talking to media shops about its account, the client has confirmed.
The automotive parts and accessories chain, which handles media in-house, spent $90 million on ads in 2003 and $70 million through August, per Nielsen Monitor-Plus.
Several undisclosed agencies have had meetings with the Memphis, Tenn.-based client in what one source said was a “testing the waters” process in which shops presented their credentials. TV and radio creative is outsourced on a project basis; the client handles print creative in-house.
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