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CHICAGO The Auto Club Group has selected re:group as its lead agency following a review that began last fall.
The Ann Arbor, Mich., agency, which recently returned to its independent roots as a privately held corporation, bested undisclosed contenders. The account had been with the now defunct D’Arcy Masius Benton & Bowles.
The Auto Club Group in Dearborn, Mich., is an affiliate of AAA Motor Clubs and represents 4 million AAA members in Illinois, Indiana, Iowa, Michigan, Minnesota, Nebraska, North Dakota and Wisconsin.
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