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DALLAS GSD&M, an ad agency founded by five University of Texas alums, is stoking Rose Bowl anticipation by lighting its Austin, Texas, headquarters in UT orange and applying its creative skills to T-shirts and banners.
The Texas Longhorns, ranked second in the Bowl Championship Series standings, play the top-ranked University of Southern California Trojans for the national championship of college football at the Rose Bowl Jan. 4 in Pasadena, Calif.
Using “Live the dream 2006” as a tagline, GSD&M created banners for the Austin-Bergstrom International Airport bearing a logo showing the longhorn mascot with a rose in its mouth.
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