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Interpublic Group’s decision to merge Fitzgerald + Co. and Austin Kelley to form one of the largest shops in Atlanta could do far more than make the holding company a major player in the market. Even competitors said the change could help the entire city’s ad industry get noticed by national clients.
The new agency will bear the Fitzgerald name, employ about 160 and claim about $310 million in billings and $39 million in revenue, according to sources and Adweek estimates.
“We need to build a critical mass of agencies in Atlanta to get attention on the national scene,” said Jeff Johnson, CEO of independent WestWayne in Atlanta, which reported 2004 revenue of $30 million ($49 million including its Tampa office).
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