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Although worried about losing to a surprise celebrity contender for the tourism business of Mazatl‡n, Mexico, The Atkins Agency of San Antonio gave a solid performance in defeating five other agencies for the $3 million account.
Among those shops was San Diego-based Olmos Marketing, a self-described “marketing consortium” that includes actor Edward James Olmos. Atkins owner Steve Atkins said he thought his shop’s odds were long last month when he spotted the actor while speaking with a longtime acquaintance at the presentation site.
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