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By Ellen Rooney Martin
CHICAGO–Ashland Oil’s Valvoline Instant Oil Change division has initiated informal talks with more than a dozen agencies while its SuperAmerica division has narrowed its agency review to three finalists.
Craig Grenko, director of marketing for Lexington, Ky.-based Valvoline Instant Oil Change, said the agency visits are not part of a formal review of the account. Valvoline has a contract with Meridian Communications in Lexington to handle the business through the end of the current fiscal year in September.
‘We are looking around and finding out what’s out there,’ Grenko said.
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