Dave Scanlon has become senior vice president of business development at Focused Image.
Scanlon joins the Alexandria, Va., shop from Arnold's McLean, Va., unit, where he is credited with helping expand the client base from eight to more than 20 accounts, including Mobil Oil Corp., Hyatt Hotels and McDonald's.
"Dave's track record in helping companies create sales-oriented marketing strategies is in line with our services and business model," said Focused Image CEO Toby Eckhardt. "He will build awareness of our strengths on the strategic side."
Prior to joining Arnold, Scanlon served as director of marketing at Mobil, where he helped reposition Mobil 1 as the market leader in synthetic lubricants.