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BOSTON Havas’ Arnold here takes an environmentally conscious approach in its first work for outdoor shoe and clothing retailer Timberland since it added the account this spring.
Imagery in a breaking national print campaign includes blue skies, lush green lawns and colorful fields of flowers. The text takes a decidedly soft-sell approach: product attributes are kept in the background, while ways to improve and enjoy the environment are brought to the fore.
The overall theme of the campaign is “Make it better.”
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