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NEW YORK GlaxoSmithKline, whose smoking-cessation products include Nicorette gum, launched a $20 million campaign this week that urges smokers to quit for the sake of their children.
In one TV spot, black-and-white images of children are accompanied by a narrator talking to parents about the promises they make to their children, including to “always be there.” That footage is followed by a visual of a smoker with a cigarette, as the voiceover alludes to the dangers of cigarette smoking.
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