Showdowns between Hill, Holliday, Connors, Cosmopulos and Arnold Communications for accounts have become less frequent in recent years. Yet the closing rounds of two separate reviews now under way--Boston Beer Co. and Promus Hotel Corp.--pit New England's ad powerhouses against each other.
Seven shops, including Hill, Holliday and Arnold, will make final presentations to Boston Beer executives this week for the client's $10-12 million account. The brewer of Sam Adams last week terminated its agency-of-record relationship with Carmichael Lynch in Minneapolis, according to Sally Jackson, whose Boston-based public relations firm, Jackson & Co., represents the brewer.
Despite the severed ties, Jackson said Carmichael's presentation for a broadcast project would be considered along with the others.
In addition to Hill, Holliday and Arnold, the finalists for Boston Beer are Holland Mark Martin Edmund, Boston; McCann-Erickson, Gotham and Margeotes/Fertitta & Partners, all New York; and The Martin Agency, Richmond, Va., Jackson said.
While originally pegged as a review for a broadcast project only, Jackson last week said the assignment would lead to an agency-of-record relationship with the microbrewer.
Separately, Memphis, Tenn.-based Promus Hotel Corp. will hear presentations next month from seven shops in a review for a possible consolidation of its $40 million account.
In contention for the Promus business are Hill, Holliday; Arnold; Foote, Cone & Belding, Chicago; TBWA Chiat/Day and Deutsch, both New York; as well as incumbents DDB Needham Dallas and GSD&M, Austin, Texas, according to sources.
Promus officials and agency executives declined comment.
The contenders have been given a branding project. Ammirati Puris Lintas, New York, was originally contacted by the client about the account but did not receive the assignment, sources said.