Several staffers of Boston-based Arnold Communications were recently given a tour of the White House by Health and Human Services Secretary Donna Shalala (herself featured with a milk mustache in the seemingly ubiquitous "Got Milk?" campaign).
The employees were in Washington, D.C., for an unveiling of their agency's first work for the Food and Drug Administration.
The campaign, developed by creative directors Rich Herstek and Pete Favat, includes print ads, radio spots, billboards and kits for retailers with in-store display materials.
The effort seeks to remind retailers of a federal law prohibiting the sale of cigarettes and chewing tobacco to minors and requiring retailers to check photo identification of anyone under 27 years of age.
Some $7 million is being spent on media in each state that signs a contract with the FDA to enforce the year-old law. So far, 11 states are on board.