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BOSTON Fidelity Investments has issued incumbent Arnold, a unit of Havas, an automatic berth in the final round of its agency review, a representative of the mutual funds company said on Monday.
Fran Kelly, president of the Boston-based agency, said the shop intends to defend the business.
Fidelity will spend about $75 million on ads through the winning shop, sources said. For 2003 to date, the client has spent slightly more than $50 million, according to Nielsen Monitor-Plus.
Despite
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