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ATLANTA Arnold’s latest campaign for Choice Hotels International introduces a new tagline, “We’ll see you there.”
The McLean, Va., agency produced two commercials that will break nationally on CNN, ESPN, USA Network and the Weather Channel on Sept. 2. A print effort will appear in USA Today and The Wall Street Journal.
Under the direction of agency executive creative director Woody Kay, the spots pair a montage of scenery with a fast-paced tune by Johhny Cash, whose lyrics list dozens of cities.
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