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Susan Arditi, who has joined J. Brown as senior vice president, director of client development, admits that she sweats the details.
“I’m somewhat anal retentive,” Arditi said.
Her post is a new one at J. Brown, a Stamford, Conn.-based promotions unit of WPP Group’s Grey. Arditi, 36, is being asked to start a client development department and will be hiring staff. She reports to agency president Vince Wiener.
Arditi said her game plan in the first few months will be “dedicated primarily to helping the [account and creative] teams effectively develop their planning on the Kraft and Dannon business.”
“After the first few months I will be putting processes in place to streamline brainstorming and conceptual processes internally and teach and mentor the teams in how to effectively deliver better holistic solutions to clients,” she added.
Tim Dorgan, J.
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