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NEW YORK Despite the fact that Wolf Group went out of business, the spirit of the New York shop lives on in new $11 million campaign from former client Arbor Mist, which taps a creative concept developed at the defunct agency.
Steering the creative is former Wolf Group creative director Mike Rogers, who started ML Rogers, New York, when Wolf shuttered on Jan. 31.
The thriving Arbor Mist had used an established ad formula where eager men compete for women’s attention as well as some of their Arbor Mist.
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